Ever changing COVID procedures, missing hero trucks, and virtual shoot days made creating, filming, editing, and launching this multi-million dollar campaign (during a global pandemic) a memorable one.
And I'm damn proud of what we produced.
This campaign includes English and Spanish versions of the following:
:60 TV, :30 TVs, :15 OLVs, :08 OLVs, :30 Radios, 15 Banners, Countless Social Posts, OOH, and much more.
Below you'll see some of my favorites.
:60 Agency Cut
:30 TV spot in Spanish
"Grandeza"
Upper Funnel :15 in English
"Hobby at Work"
Lower Funnel :15 in Spanish
"Chida"
Lower funnel :08 in Spanish
"Zone Lighting"
Lower Funnel :08 in Spanish
"Remote Power Tailgate"
:30 Radio in English
"Papiado"
:30 Radio in Spanish
"Genial"