Ford tasked us to create an entirely social campaign that spoke to women via social media during the Fifa Women's World Cup. Now, this is a client who, at the time, had never spoken directly to women before. So this task was two-fold: we had to make women care about our message, but also about our brand. The only way we could do that was by creating a campaign that was not only limited with what we could say about the event (we couldn't mention Fifa Women's World Cup, any players, any countries, ANYTHING) but we had to do so with a message that Ford could genuinely stand behind:
WE DON'T NEED PERMISSION TO BE GREAT.
This campaign was concepted, scripted, client approved, filmed, edited, and launched in a little less than 4 weeks with only $70k.
Below you'll see:
1 anthem spot
1 Video with 4 of the English spots
1 video with 4 of the Spanish spots